The alleyway of Itaewon gets rowdy. Peachy, yellowy pillow-shaped figures fly around here and there, and kids get along excited. Visual artist Vakki is behind the scene, creating her new project called “Vavava Video Dance Project“. Vakki’s art work is well known for its flashy, funky, vintage colors which looks like it just came out of a first generation color television. She recently had an exhibition in Berlin, representing one of the rising artists in Korean pop art scene.
People are born, and instantly know how to communicate way before we learn how to speak. She decided to call this nonlanguage, ‘Vavava.’ Her Studio Vavava is an open artist group seeking collaborations with creators from diverse background, searching for meanings of raw materials, creating video projects for others to record and share easily.
Studio Vavava’s recent client was Love X Stereo, an uprising band from Seoul, Korea, who recently got invited to perform at 2013 CMJ Music Marathon and 2014 SXSW. As Love X Stereo hooked up with other pop artists in the past (such as ‘The Jack‘), Vakki and Love X Stereo got together very well too, especially when Vakki decided to use the band’s hit song ‘Soul City’ at an upcoming Nylon TV ad which she directed herself. The band’s new song ‘Fly Over’ is one of the leading tracks from Glow EP that instantly obtained great response from US audience during their North American tour in 2013. It’s a simple-fun track that captures the band’s ultimate dream to explore the world. Vakki took this track and started to create a visual, that is somehow familiar, but surely new.
She pulled out all of her junk that has been sitting in her closet forever. Most of the stuff she brought didn’t really have any meaning to her, but she collected them for years anyway. She starts to play with them meaninglessly, and at some point, a pile of junk got stolen during the
video shoot, but without any grief, she continued to make new stories with the remains. She also let other bystanders get involved, made them improvise their own moves – meaningless moves, to accentuate the meaningless theme.
By giving no meaning to any material, existence or relationships, by reconstructing the waste, and by dissolving the perfection, she captured those unpolished, rough, raw feelings into this video, in an amazingly youthful way. She claims the overall atmosphere is, ‘Korean psychedelic.’
Love X Stereo – Fly Over (“Vavava Video Dance Project” directed by Vakki)
Official press release by LOVE X STEREO